The AI Shipping Guide

Your AI built the app.
Now ship it.

A free step-by-step guide for founders who built something with Bolt, Lovable, v0, Replit, or Claude Code — and are now stuck at "now what?"

Start: Pre-launch checklist →Get the AI skills

Free forever · No account needed · Works with any AI-built app

Stage 1 — Launch

  1. Pre-launch checklistAudit everything before going live — tech, copy, trust, and launch readiness.
  2. Landing pageBuild a conversion-focused homepage in the right order.
  3. WaitlistTurn pre-launch attention into an email list that actually converts on launch day.
  4. First pricingPick a model and a number you can ship today — pricing paralysis kills more launches than wrong prices do.
  5. Launch videoThe single highest-ROI launch asset — a short video that shows your product doing the thing.DFY available
  6. Product Hunt launchThe best single-day distribution moment for a solo-founder app, done right.DFY available

Stage 2 — Get Users

  1. First 100 usersThe first 100 don't come from marketing. They come from you going and getting them.
  2. Directory submissionsOne-time effort, months of compound traffic.
  3. SEO quickstartThe minimum SEO setup that compounds over months.

Stage 3 — Grow

  1. Onboarding & activationGet new users to their "aha" moment before they disappear.
  2. Analytics setupThe 5 events that matter and how to set them up in one session.

What this is

The gap between "it works" and "people are using it"

AI tools made building fast. A weekend is enough to ship something real with Bolt, Lovable, v0, or Claude Code.

But building is 10% of the work. The other 90% — launch, getting users, keeping them — hasn't gotten faster. Most AI-built apps sit at zero users because the founder doesn't know where to start after the build.

This guide covers that gap. Each chapter is a concrete playbook — not generic startup advice — written specifically for the vibe-coder persona.

11chapters
3stages
freeforever

Open source

Use these as AI agent skills

Every chapter in this guide is also available as an agent skill — a markdown instruction file you can install into Claude Code, Cursor, or Windsurf. Type /product-hunt-launch and your AI agent runs the playbook for you.

Get shipping-skills on GitHub ↗
$ /pre-launch-checklist

Running pre-launch audit...

✅ Core user flow — passes
✅ Landing page — headline updated
🔴 Trust signals — missing privacy policy
🟡 Analytics — installed but no events

2 blockers found. Fix before launch.

Want it done for you?

SoloMax handles the launch video automatically

The launch video chapter is the most time-intensive step — brief, script, generation, editing, hooks, captions. SoloMax does all of it from a single product URL.

Try SoloMax free — 2 launch videos →

Free tier · No card required · Takes 3 minutes