Stage 1 — Launch
Launch video
The single highest-ROI launch asset — a short video that shows your product doing the thing.
- 01
Positioning first
Before you script anything, write down: who has the pain, what the pain is, what transformation the product delivers, and the one differentiator that makes this different from alternatives. The video is just a delivery mechanism for this positioning.
- 02
Pick your angle
Three angles work for vibe-coded apps: pain-first (start with the frustration), demo-first (show it working immediately), or founder-POV ("I built this because…"). Demo-first converts best for apps where the product is immediately visual.
Tip: Pain-first works best when the pain is widely relatable. Founder-POV works when your story is unusual or the insight is surprising. - 03
Script — hook, body, CTA
The hook earns the next 3 seconds — no intros, no "hey everyone." The body shows the product doing the thing with caption-narration. The CTA is one action, one link. Total length: 15–30 seconds for TikTok/Reels, 30–60 for Product Hunt.
- 04
AI video generation
Use the Seedance formula for your AI generation prompt: subject + action + scene context + camera movement + style/mood. Generate a 5–15 second hero clip. No text overlays in the generated clip — add those in post.
Tip: Seedance, Sora, Kling, and RunwayML all work. Seedance is fastest for product demos at the moment. - 05
10 hooks for distribution
Write 10 opening lines using different angles: question, pain statement, social proof, counter-intuitive claim, result-first, before-after, bold claim. These become TikTok text overlays, tweet openers, and PH tagline candidates.
Use this in your AI agent
Every step above is baked into the /launch-video agent skill. Install shipping-skills and type /launch-video to run the full playbook interactively for your product.
Done for you
SoloMax turns your product URL into a launch video, hooks, and captions automatically — no camera, no editing, no brief needed.
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