Stage 1 — Launch
Pre-launch checklist
Audit everything before going live — tech, copy, trust, and launch readiness.
- 01
Core user flow
Go through your app as a brand-new user. Sign up, reach the core value action, hit an error, try mobile. If anything is broken or confusing, fix it now — first impressions are permanent.
Tip: Try Slow 3G in Chrome DevTools. If something meaningful doesn't load in 3 seconds, you'll lose users before they start. - 02
Landing page copy
Read your hero section cold. Does the headline say what the product does — or just the name? Is there one CTA above the fold? Is there a contact method somewhere visible?
Tip: The headline test: cover the product name and read the headline. Does it still make sense? If not, rewrite it. - 03
Trust signals
HTTPS, privacy policy, a recognizable payment provider, a founder name visible somewhere. Without these, serious users bounce before they try.
- 04
Analytics & error tracking
Install at minimum: Vercel Analytics (pageviews) and one event for your core conversion action. You need to know if anyone is signing up before launch day ends.
- 05
Communication
Transactional emails send correctly, land in inbox, and come from your product name — not noreply@vercel.app. Test with your own email.
Use this in your AI agent
Every step above is baked into the /pre-launch-checklist agent skill. Install shipping-skills and type /pre-launch-checklist to run the full playbook interactively for your product.